Mondial DMC attending Signature Sales Meeting 2016

Daniela Kurz
15 December 2016

As "preferred destination supplier“ of the travel consortia “Signature Travel Network” we also attended this year’s Signature Sales Meeting taking place from 09-11 December 2016 at the Mandalay Bay Hotel and Convention Centre in Las Vegas.

The 2016 Sales Meeting was characterized by the 60th anniversary of the travel consortia. Attendees included travel agents from the US and Canada as well as destination specialists (destination management agencies, tourist boards), hotel partners and cruise ship lines from all over the world.

The three-day event was themed “connect” and there were indeed plenty of opportunities to do so: from one-to-one matchmaking appointments, to workshops and educational programs to a preferred supplier trade show.

To start-off the Sales Meeting, Alex Sharpe, President and CEO of Signature Travel Network, presented the future trends and developments of the travel industry and welcomed 19 new member agencies. Karen Yeates, Executive Vice President of information technologies for Signature, addressed the importance of relevant data and content as well as the optimisation of websites to mobile devices. Ignacio Maza,  Signature’s Executive Vice President provided the audience with an update regarding Signature’s Hotel and Resort program while Karryn Christopher gave a short insight into the sales and marketing activities of the consortia.

With Mel Robbins, a renowned motivational and keynote speaker and Crystal Washington, Social Media and marketing expert, Signature Travel Network arranged two outstanding guest speakers who captured the attendees' imagination.

Highlight of the event was the “60-years anniversary gala dinner” at which the travel consortia officially celebrated its 60th anniversary with its community.

Signature Travel Network was founded in 1956 by a group of like-minded travel agencies in the US and with more than 450 agency locations and over 6000 travel professionals in the US and Canada, has now turned into one of the most important and largest travel consortia.